Designed for: Brilliant Lighting / Freedom

Brand: Freedom

Role: Creative team lead (art direction to finished art), Project management, Style guide design & implementation.

Applications: Packaging

Graphic designer / Finished artist: David Cross and Jess Lowther

Product photography: Andrew Wuttke

The Brief: To come up with a new concept design for mix & match series. It was a seasonal range selection for Freedom.
The Challenge: This range was launched as a seasonal range to compliment Freedom's core range. The packaging, whilst has to look different also needs to be in-line with Freedom brand. Timing was challenging. This series was design to suit more than 40 different products and artwork were to be produced within 6 weeks. Experimenting with different materials and production being done overseas, project planning and design management was crucial to ensure deadlines were met.
The Solution: The original concept was using bright colours but evolved. Design was then simplified for production to suit budget and guideline. Using different material, brown box and PVC plastic tube, the mix & match packaging looked special but the layout is still clean and simple in-line with Freedom core range.
The results: Special edition packaging approved by Freedom and on the shelf in mid 2014 - mid 2016. The series made a point of difference in store and yet still suits the brand guideline.