Designed for: Brilliant Lighting

Brand: Brilliant

Role: Creative team lead and Project management. Concept/Art direction and Style guide design & documentation.

Applications: Packaging and Style guide implementation

Graphic designer / Finished artist: Multiple Owner

Product photography: Andrew Wuttke

The Brief: To come up with visual solution to increase sales. 
The Challenge: Similar or the same products are being sold in the market, products are not being noticed by customer, visually difficult to separates from competitors and customers are not inspired. Existing packaging didn't have a strong presence on the shelf.
The Solution: Incorporating lifestyle and interior imagery to offer customer ideas, the new packaging offer bold and vibrant colours. It has clean and simple layout to help people to identify the product. Bold icons are shown at the front and side on the pack to highlight products features whilst keeping the product uninterrupted.
The results: Stronger presence on the shelf and increased sales on the range.

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