Designed for: FifiLippie
Brand: FifiLippie
Role: Product developer, owner & strategic planner. Lip balm maker, Creative, UX & Visual Design design.
Applications: Product - Lip balm, Branding, Packaging and Responsice Website
Product photography: Owned
The Brief: To create a lip balm that is natural, chemical free, eco friendly and true. Simple but lots of goodness! Not made in a factory but hand-poured where quality is the most priority.
The Challenge: Similar products are around, costing has been a concern and lack of understanding on true natural goods from prospective customer.
The Solution: Branding and packaging play an important role to support the uniqueness and exclusivity of this hand made product. To differentiate this product from others - stays true to its ingredients - means that packaging are made using raw craft board, minimal printing and ingredients are sourced from a supplier in Australia who sells naturals products only. Product availability are limited and sold in small batches. On the marketing side, website is a strategic solution for education and to story tell the origins of this product.