Designed for: Brilliant Lighting

Brand: Blynk

Role: Art direction, UI/UX

Applications: Mobile app

The Brief: To create user friendly visual for Brilliant Lighting first app for smart globe range.
The Challenge: The app is existing an app made to specifically suits overseas market and didn't suit Australian market. With limited options on what can be done due to costing and efficiency, user experience needs to be improved without changing the skeleton of the apps.
The Solution: Working closely with the product manager, we altered the structure of the app. This includes menu control and function, copy writing as well visual. As part of the process, we deleted some function making it simpler and more efficient. We did some user testing then comes the branding and visual. Modern and simple are our approach for high tech products range.
The Result: Simpler, easier to understand and more efficient app with a branding and visual to suit the product personality.