Designed for: Brilliant Lighting

Brand: Brilliant Gold

Role: Creative team lead, Art direction and Visual design

Applications: Branding, responsive website, Brochure, Packaging.

Graphic Designer / Finished Artist: Stephen Bettess

Product photographer: Andrew Wuttke

The Brief: To introduce decorative luxury range to the market.
The Challenge: Brilliant Lighting new range, tapping in to specialty range. Being in fast moving and high volume environment, cost and quantity are a big challenge. The brand has to look exclusive without being too far away apart with Brilliant Lighting core range.
The Solution: Being an exclusive range, the look and feel for the branding is to enhance luxury. Working closely with product manager and sales team, the range is being given a special name - Brilliant gold. Following WGSN trends on interior and packaging design, creative recommendation was to use minimal colours and lots of negative spaces. Proposed applications were packaging in full colour sticker on brown box, Brochure with matt and foil on the logo and a mini website. The packaging are not on display hence we spent less on the packaging to make more on the brochure. Brochure proposed was using folding treatment unlike typical A4 brochure where it is a book, this is to generate different feel and still work within designated costing.
The results: Different look on the range compared to the core range and exclusive treatment and finishing on brochures generated interests from the re-sellers.