Designed for: Secondo
Brand: Secondo
Role: Creative & Visual design
Applications: Responsive Website
Photography: Sourced from Unsplash.com
The Brief: Secondo is a premier recycle and consignment boutique of pre-loved garments and accessories in Melbourne. The task is to refresh the website to look more modern and professional.
The Challenge: Due to the nature of the business being a recycle and consignment boutique, there are only one item for each product depending on what people supply to the shop. The original request was to use product images to promote new items or items on sale but there are no stock items and products are varied widely.
The Solution: Instead of focusing on products as visual aid, the approach was to play with the lifestyle images that shows indications of what they are selling. Fashion and lifestyle inspired shots are ideal for the business and works well to demonstrate what is in store. It is less maintenance for the business owner because the image are indicative and the use of large images are ideal to achieve the modern look they are after.